FOR THE FIRST TIME IN ITALY
LOVE SUPREME FESTIVAL
THE CULT EVENT OF THE ENGLISH SUMMER SEASON
McArthurGlen partners with the jazz, soul, funk and blues Festival that features the most important names in the international music landscape
From June 17th, #ModaMusica offers a rich calendar of events that combines concerts by the most popular singers and street food, lounge bar, DJ sets, video performance and reading
Milan, 22 May 2017 – McArthurGlen presents the new calendar of events for the 2017 edition of #ModaMusica, starting on June 17th in all the Italian Centres, realized in partnership with Universal Music Group for the second consecutive year. #ModaMusica 2017 will see the debut, for the first time in Italy, of Love Supreme Festival, the cult event for jazz, soul, funk and blues enthusiasts that will take place from June 30th to July 2nd at Glynde Place in Sussex.
Love Supreme Festival
Love Supreme Festival will be the protagonist of several moments during #ModaMusica: indeed, on May 22nd a competition will start that will allow three lucky customers from each of the five McArthurGlen Italian Centers to win a VIP ticket for two people, fly to the UK and live a unique experience at the Festival, attending the concerts from the exclusive glamping area, where the extra-luxurious tents are the perfect fusion between glamor and camping. Over 50 artists, legends as well as young talents, will play during the three days of live performances, including The Jacksons, George Benson, Gregory Porter, Herbie Hancock, Laura Mvula, Badbadnotgood, Nao, Robert Glasper Experiment, St Paul & the Broken Bones. The lucky winners of the competition won’t be the only ones to experience the Love Supreme Festival: in all the Italian McArthurGlen Centres, July 15th will be a special day, entirely dedicated to the Festival. One of the most brilliant Italian jazz talents, Raphael Gualazzi, will perform on the Serravalle stage together with Edo Ferragamo, and Mammal Hands a young and emerging jazz trio from the Love Supreme Festival. At Noventa di Piave, the “Live from Berlin 2016” concert by Gregory Porter – the renowned and highly-appreciated jazz singer from Los Angeles who will be the head liner on Sunday 2nd July at the Love Supreme Festival – will be exclusively showed on maxi screens, while in all the other Centres VJ sets will take place, that will include music and videos recreating the magical atmosphere of the Festival.
The atmosphere at #ModaMusica 2017 will be relaxed and fun. From mid-June to the end of August, in the McArthurGlen Centres of Serravalle, Noventa, Barberino, Castel Romano and La Reggia, customers will live the emblematic festival experience: not only music, but also entertainment in the lounge area, aperitifs, DJ sets in partnership with Nameless Records and original decorations that will surround the many concerts of the Italian artists. At Barberino Designer Outlet the events will start on June 17th and 18th with the concert of Andrea Biagioni, after his success at X Factor 2016 and his tour with the Afterhours, and will continue on June 24th and 25th with the elegant voice of Marianne Mirage, one of the new proposals of the 67th Sanremo Festival. Tommaso Pini, the 27-year-old singer from The Voice 2014 and contestant at the Sanremo Festival with the song “Cose che danno ansia“, will perform at the Centre on July 22nd and 23rd. At Castel Romano Designer Outlet, the focus will be on young talents, with the Soul System (June 17th), winners of the latest X Factor season, Michele Bravi (June 18th), one of the big names at the latest edition of Sanremo, singing the beautiful “Il diario degli errori“, and two young and talented women: Ilaria Rastrelli on July 16th and Bouchra on July 23rd . Marianne Mirage will close the concert season on July 30th.
The extraordinary success of J-Ax won’t stop: after the many sold-out gigs of “Comunisti col Rolex”, the singer will bring his energy to La Reggia Designer Outlet on June 23rd with a unique and unusual concert that will cover his twenty-year-long career. Noventa di Piave Designer Outlet will be the stage of some of the most beautiful gigs that have thrilled millions of people around the world, such as “Havana Moon”, the Rolling Stones’ historic 2016 concert in Cuba that will be screened on maxi screens from July 27th to 30th , and Tony Bennet and Lady Gaga “Cheek To Cheek LIVE!” in programme from August 10th to 13th. Classical music will also be featured at Teatro La Fenice, with a concert on June 17th in the main square of the Noventa di Piave Centre. Serravalle opens the concert season with the inimitable voice of Mario Biondi on June 17th, while on July 15th it will be the turn of Raphael Gualazzi together with Edo Ferragamo and Mammal Hands directly from the Love Supreme Festival. Marianne Mirage will close the concert season on August 26th.
Starting from June 12th and all summer long, #ModaMusica 2017 will also be enriched with a Street Food Festival at the centres of Serravalle, Barberino, Noventa, Castel Romano. The Street Food Festival proposals will include a variety of offers to entertain the visitors of McArthurGlen Centres during the beautiful summer days.
Fashion & Culture
Not just music, but also culture and fashion will be protagonists of #ModaMusica 2017 with special events: on June 21st, at Serravalle, Fabiana Giacomotti will present her latest book La moda è un mestiere da duri (Rizzoli), a collection of chosen articles from the ones written for the newspaper Il Foglio – an attentive reflection on how the world of fashion has changed (is it all just business?) and the mechanisms that make it what it is today.
In the days of the events, stores at the Centres will open until late at night, to make the shopping experience easier for all visitors. Not to mention the most important appointment: the start of the summer sales, on July 1st, which is a truly unique opportunity to buy the most renowned fashion and luxury brands at an even smaller price – down to 50% on the outlet price.