Venice is the only city of its type in the world and a UNESCO World Heritage Site representing a cultural and natural asset of exceptional value, demanding conservation and transmission to future generations.

In order to preserve the extraordinary beauty and uniqueness of Venice, a sustainable tourism -not altering the natural and artistic environment, and not obstructing the development of other social and economic activities in harmony with the daily life of residents– is necessary.

#EnjoyRespectVenezia, launched during the The International Year of Sustainable Tourism for Development, is the City’s awareness campaign designed to direct visitors towards the adoption of responsible and respectful behaviour towards the environment, landscape, artistic beauties and identity of Venice and its inhabitants. The objective is to extend knowledge regarding the tourist impact, with the belief that responsible travelling can contribute to sustainable development.