30 MAISON SIGN UNIQUE GOODS INSPIRED BY ITALY AND T FONDACO
DFS Group, the world leader in the sale of high-end products cater to a worldwide audience of travelers, it is pleased to announce the launch of the collection “From Venice with Love”. The prestigious capsule includes 50 exclusive goods that pay tribute to the love for travel.
Inspired by the colors of the Italian flag and the recent opening of the T Fondaco dei Tedeschi in Venice, the collection sees the participation of over 30 maison of international caliber in the luxury industry. Available in a limited edition until early June, “From Venice with Love” is on sale exclusively at DFS stores in 17 international airports and 18 T gallery in the world.
The collection is designed by Italian and international designers and includes fashion items, perfume and gourmet products. Of particular note are the proposals designer René Caovilla, Armani, Aquazzura, Gucci, Longines, Salvatore Ferragamo and Valentino.
“Venice has historically inspired generations of craftsmen, thanks to its rich heritage. At the opening of our first European store, the T Fondaco dei Tedeschi, we wanted to create a collection that captures the essence of Italy and at the same time spreads the atmosphere and essence of the place to all travelers visiting DFS stores in the world, “says Sibylle Scherer, Chairman of the DFS Group Merchandising and Consumer Marketing.
LOVE OF TRAVEL: TRIBUTE TO VENICE IN THE WORLD
The launch of the collection “From Venice with Love” coincides with the debut of the campaign “Love of Travel” signed by renowned photographer and documentary filmmaker Tom Craig.
“We have been inspired by travel and by the way a place or experience makes you feel, and changes you. We have created a love story with the same city of Venice “says John Gerhardt, Senior Vice President of Creative Direction Branding DFS Group.
During the months of March, April and May, users will surf on DFS.com willhave the chance to explore a dedicated mini site that uses video with panoramic 360 ° and transports the audience into particular points of interest in Venice, like the Peggy Guggenheim Museum, the Harry’s Bar, and of course the T Fondaco dei Tedeschi.
“The campaign and the collection express the value that is the centerpiece of the experience by DFS: a passion for travel and the emotion proven to discover something new in the world and then within us” Scherer adds.
EXCLUSIVE COLLECTION “FROM VENICE WITH LOVE”